The Rolex Rolex Yachtmaster II datejust Replica communication strategy of Rolex is very elaborated and specific. The key points of their strategy rely on the use of sponsorship and particularly celebrity endorsement and the emphasis on being a mysterious brand. Rolex Yachtmaster II The following paragraphs will principally discuss celebrity endorsement vs. sponsorship because ambassadors play a bigger role in the
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| Rolex Yachtmaster II |
strategy Rolex Yachtmaster II than events and philanthropy. Celebrity endorsement The use of testimonials has always played a key role in Rolex communication strategy. Rolex Yachtmaster II Since the first advertisement in 1927 showing a testimonial, Mercedes Gleitze, and the Rolex Yachtmaster II, Rolex has always been faithful to this concept. Of course the strategy has evolved but the association of a successful personality to the brand Rolex Yachtmaster II.
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| Rolex Yachtmaster II |
Rolex Yachtmaster II is still the heart of the communication. In the first years, the Rolex day-date Replica ambassador task was to use the Rolex Yachtmaster II in extreme condition and prove that the product was robust and worked under exceptional conditions. Rolex Yachtmaster II The ambassador was a guarantee of the quality and reliability of the product.
Finally, Rolex Yachtmaster II emerging market represent also a priority due to its foreseen potential. The next sections are discussing these points. Communication The current strategy features two distinctive categories of advertisement. The first depicts personalities or events that are associated with the Rolex Yachtmaster II. Personalities and events can be separated into three categories: celebrities,
events and philanthropy. Rolex Yachtmaster II A detailed list of these groups is available at Annex V: Rolex Ambassadors. The second type of inserts is a pure product campaign. Each of these kinds of advertisements is shown in Annex VI: Rolex advertisement Rolex Yachtmaster II.
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